The vaccine hesitancy campaign mission is to help influence the target audience of 18 to 35 young adults to get vaccinated in Oklahoma. All while not feeling pressured & emphasizing their decision has a significant effect on society.
The Problem: The common misunderstanding is that COVID-19 won’t affect themselves due to their age & health along with the lack of trust in the vaccine due to the amount of time it was produced; mixing with not only misinformation but fear.
Advertisements
Community Partnerships
Bricktown Brewery:
Posters inside the restaurant, branded coasters, and branded stickers for beer.
Local Coffee Shops:
Cups feature the logo and myth or fact on the back of the cup.
Social Media
Interactive Education & Informative Website
The website provides more information about myths and facts about the vaccine in an interactive game.
Merchandise & Give Away Items
