During the pandemic, there was an increase in interest in health and wellness. With this increase in interest, there was a large demand for bicycles and up to a 150% markup for popular models.
TANDEM is a fictional bicycle brand that strives to make biking accessible to everyone no matter the skill level. They provide easy-to-understand resources for novice riders and quality even the pros can trust. Along with a dedicated service team with lifelong support as well as the flexibility to change as customers' biking interest does.
Target Audience
Young Adults 20+
Families with growing children
Families with growing children
Brand Rational
We are a new bike brand with shops around Oklahoma where road bikes meet the mountain biking trails of the prairie. We sell quality equipment and provide educational materials for every skill level from novice to weekend warriors to professional racers. As your needs change we offer a trade-up program to help keep you on the road without breaking the bank. We also host several kid's camps, local rides, and races to give back to the community that helped us grow as well as donating bikes to kids in need during the holiday season.
Primary and secondary Logos
Black and white logos
Brand typography and color palette
Tandem Naming
Adverb- one following or behind the other
Noun- tandem bicycle
Idioms for tandem - in association or partnership
Business System
Packaging Concepts
Bicycles
(for different uses and skill levels)
Brochure about company and buy back program. Welcoming the customer to the 'club'.
Additional Mock-ups
Delivery van
Service van
Service team
Uniforms for delivery and service team
Exterior of store
Interior of store
